I strongly believe that 2017 is the year of making every journey personal of strengthening the relationship between marketing and small business. Now, I would argue that is true for every year, but it becomes even more critical as the 24x7, instant … [Read More...]
BRINGING THE POWER OF BRAND STORIES TO LOCAL BUSINESSES.
You don’t have to have an online business to take advantage of online marketing strategies.
Whether you know it or not, you make decisions every day based on the stories you hear and how those stories make you feel. Facts make you think, but it's the story that inspires action.
THE SMALL BUSINESS GROWTH PROJECT
The FREE Facebook Group offers daily challenges and inspiration in a safe and collaborative space so Small Business Owners can focus on growing their business.
My Latest Thoughts
I can't believe the final countdown to the end of the year is on. The kids have just one day left before winter break begins, there's only one weekend left until the holiday, and snow is expected in our mountain town tonight (fingers crossed). It's … [Read More...]
I'm not going to lie; newsletter mistakes are pretty common. I see them in my inbox every single day. Heck, I'm even guilty of some. Sending a weekly newsletter seems pretty straightforward. You write it, and you send it. What's so hard about … [Read More...]
Why Interactive Storytelling is the Future of Marketing Content marketing is more than storytelling - it's also interactive. This is the future of marketing, and you need these tips in order to be ready to sell. Once upon a time, all it took to … [Read More...]
Storytelling Techniques: Top Marketing Tips Storytelling is the future of your business, and it's time to go back to the beginning. Here are the best business storytelling techniques to use. You're at your wits end with your content marketing. You … [Read More...]
Storytelling in Business: Why Authenticity Sells The best brand campaigns are authentic, and you should be telling your story. I'm showing you why storytelling in business is necessary and how to do it. Have you heard the term "storytelling in … [Read More...]
Ten years ago Way and I started our first "real" business. By real I mean, we started a business with a plan, we made money and we sold the business for a profit. Little did I know then, that our success would come by way of storytelling. That … [Read More...]
The Art of Storytelling and How to Use it In Marketing Marketers need to master the art of storytelling in order to make the most of their ad campaigns. I'm breaking down how to use classic tales to brand build. I woke up this morning ready to … [Read More...]
I don't know about you, but not knowing scares me. I try not to let it, but it does. And when I get scared because I don't know what's next, I make rash decisions to get to a place of knowing. But those rash decisions are using bad decisions and I … [Read More...]
You may think I am a bit overdramatic, but I’m not. A study from UC Santa Barbara suggests that thinking too much about something leads to poor judgement and decision-making. And poor judgement and decisions, can be harmful and even lethal in some … [Read More...]