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30 Popular Facebook Live Ideas to Get You Started

Scroll down for a replay of the live workshop, links and a transcript.

THE REPLAY

KEY TAKEAWAYS

Video Matters:

[00:02:44] It’s going to build your authority. It’s going to let people get to know you a little bit better. And it’s going to give you an opportunity to show who you are and why your customer can trust you. [13.7]

Create Strategic Video with the Buying Journey in Mind.

[00:05:40] Is this going to help them become a problem aware? Is it going to help them with their information search? Will this content help them evaluate my competitors and my business and determine who’s best? Is it going to help them with their buying decision? Is it going to help them become better customers meaning showing them new ways to use your products and services so that they’re happy and hopefully become a loyal brand advocate for your business? [28.8]

Tell Your Business Short Story at the Top

[00:12:17] Your business short story is basically how you introduce yourself. You want to make sure and share what problem you’re solving right at the top. This is something you need to do right away so people know that they’re in the right place. Then you’re going to share why the problem you solve matters and you’re going to share how to know if you’re in the right place. [20.2]

Authenticity and Being Real is Why Live Video is So Popular

[00:15:01] It is what will help you connect you to your ideal audience and you’re going to make mistakes. We’ve already seen a few of them already on this one. Just keep going. It’s OK. [11.9]

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30 Popular Facebook Live Ideas to Get You Started

Highlights

Pre-Production

[0:4:52] Lesson 1: You want to create an outline and visuals

[0:9:11] Lesson 2: Schedule your Facebook Live

[0:10:46] Lesson 3: Promote your Facebook Live

While You’re Live

[0:12:04] Lesson 4: Tell your business short story right up front

[0:14:21] Lesson 5: Forget perfect

[0:17:10] Lesson 6: Encourage engagement

Post-Production

[0:19:11] Lesson 7: Call to Adventure (Issue the call during the broadcast, but continue to call them in post-production.)

[0:23:21] Lesson 8: Optimize your replay

[0:27:06] Repurpose your content

LINKS MENTIONED

Video is here to stay, my friend. Or at least it’s here until the next big thing.

Did you know …

By the end of 2017, online video will account for 74% of all online traffic. And using the word ‘video’ in an email subject line boosts the open rates by 19%.

It’s time to plan how to share your brand stories on video and live streams. And I can help. Stay tuned to your inbox for more tips on how to tell a better brand story.

Click here to get your free guide: 30 Popular Facebook Live Ideas to Help Get You Started Live Streaming.