By now, I hope you know your brand story matters. If you’re reading this, I’m going to assume you know your story matters.
But do you know why?
Why Your Brand Story Matters
Well, story is as old as human communication.
It’s what connects us consciously and unconsciously.
It cuts through the clutter and the noise of daily life.
Stories allow our brains to learn new things in a way that we are most likely to remember what we’re learning.
You do important work and the world deserves to know about it – especially those who will benefit from what you have to offer.
Your audience doesn’t know what you know. And no matter how hard you try to educate and inform people, their natural desire to stay comfortable prevents them from taking it all in.
A powerful story opens the mind to new opportunities and new choices.
When you connect to a story you choose hope over fear. You choose trust over doubt. You choose acceptance over conflict.
When you tell a story you have the power to change the world.
Now, don’t roll your eyes at me. It’s true.
Think about it, if you are solving a problem for someone, you are making their life better. At least I hope you are making their life better. Because if you’re not, we need to talk. And if you are making their life better you are changing their world.
Brand Story Writing Tips
Based on feedback I’ve received, I think the biggest thing standing between someone and a better brand story, is fear.
- They aren’t a good storyteller. (They’re wrong.)
- They don’t know how to tell a story. (They’re wrong on this one, too.)
- They have no clue where to start. (Okay. I’ll give you this one.)
Here are a few tips to help you start. Just start.
1. Don’t focus on the final story
When you are taking the first pass at a story, don’t focus on the final story. Instead, write the ideas that highlight the key points of the story. The final story will evolve with each pass.
2. Don’t write and edit at the same time.
Do not write and edit at the same time. Writing and editing use two different parts of your brain. And when you interrupt one for the other, you are fully committed to either.
3. The final story is never the final story.
Be okay with the fact that your story will continue to evolve. Stories take on a life of their own. The more they are told, the more their personality develops. Let it happen naturally. Don’t control your storytelling environment so much that you hinder its growth.
Where You Might Get Stuck Crafting Your Brand Story
Well, you’ll get stuck (or stay stuck) if you don’t do get your stories straight. I can’t help you do that, you have to do that all on your own.
I can help you if you get stuck though. Just email me at firstname.lastname@example.org and ask away. Don’t worry, there’s no catch. None.
The Bottom Line is …
Telling your stories goes beyond getting you noticed – it builds trust.
People are more likely to believe you when you a tell a story. And this is true not only in business but in your personal life as well. So do the work, practice your stories, and share them whenever you can. It will be the best thing you’ll ever do for your business. I promise.
Here’s to telling better brand stories!