Storytelling in Business: Why Authenticity Sells
The best brand campaigns are authentic, and you should be telling your story. I’m showing you why storytelling in business is necessary and how to do it.
Have you heard the term “storytelling in business” tossed around often in entrepreneur circles, but still aren’t clear on what it actually means?
If that’s the case, don’t sweat it – you’re not alone!
That said, it is something you should know about. Storytelling is a key part of any brand campaign, and you may be hindering your businesses growth by not incorporating it into your marketing plan.
Sound too complex already? You’re in luck. This article will give you the 411 on everything you need to know about storytelling in business.
Get ready to see business growth like you never imagined.
Let’s get into it!
Storytelling in business is crucial, but often misunderstood
If you’ve ever taken marketing courses from some of the top online “gurus,” it can be overwhelming. They tend to throw around a lot of information that can inevitably seem overwhelming and lead to a ton of overthinking.
On top of that, their approach makes it seem like you can only be successful if you go through all their elaborate exercises and “sure-fire methods.” It’s as if you have to have everything figured out from the get-go, which just isn’t realistic.
The truth is, there’s only one big component to successfully advertising and marketing your brand, and it’s a two-part process: storytelling and authenticity.
No matter your target audience, authenticity will always resonate with them. Storytelling goes hand in hand with authenticity, because that’s the medium that will get your target market listening, and by extension, buying.
Now that we’ve got that covered, how to you acquire this illusive “authenticity?”
Good news: there’s nothing to acquire. You already have it! You may just need to brush up on your storytelling techniques.
There’s no way to teach authenticity, but storytelling can be learned and honed
Authenticity entails being you. There’s something about another human who can willingly and openly bare their soul that attracts others.
Infuse that into your brand, and it will feel like your target audience now has you on their radar.
How to infuse authenticity into your brand
Here are a few steps you can take to make your brand a truer reflection of you and your values:
- Ask a few friends or a few family members to appraise your brand from the outside, and relate what stands out to them, and what doesn’t.
- See how their responses relate to the vision you have for your brand, and the values that you believe it stands for.
- Brainstorm how to fill the gaps, it can be as simple as altering a color or font on your homepage, or as complex as redoing the voice of your brand.
- Have the same people reevaluate after you’ve made the changes.
Don’t have any friends or family members you trust enough to help you with this project, or just don’t want to get them involved? I know how hard it can be to talk about your brand. That’s why I’m sharing a free tool that can help you do just that and more!
Good storytelling is more than just telling your stories (ironically!)
Storytelling in business is a much more complex concept than just “saying what you want to say” or “telling a story that you think will be good for business.”
It’s actually about reaching into the psyche of your target audience and guiding them along the way to becoming your paying customers.
The whole idea of this kind of storytelling is rooted in the art of copywriting, which could actually be considered as much of a psychological process as it is a written one.
In order to do so your stories have to be true, include characters that your audience will love, have a clear plot and have some measure of suspense, or creates a “need” to see how it all places.
Therefore, you need to have a stellar way to share your message to your audience. One that it engages them and allows them to feel the authenticity of your brand.
Remember, at the end of the day – life is enriched by human interactions.
Authenticity coupled with good storytelling will definitely woo your clients
This is a fact, and it will never change.
If you manage to convey to your audience that you actually care about them and their well-being, as well as infuse your marketing and advertising with stories that will catch their interest, their trust and business will be yours for the taking.
Here are a few kinds of stories that build the authenticity factor of your brand:
- Why you got started in your business
- Your “why,” or what motivates you on a daily basis to keep going
- A cause or charity that inspires you, and that your business contributes to regularly
- The stories of employees within your business that are inspirational
- Personal experiences that you overcame and that you intend to help your target audience overcome
And those are just the tip of the iceberg! What you need to remember is that storytelling in business isn’t about creating fictional stories and posting them in essay-like format.
It’s actually giving your audience a front-row seat into your motivations, the ideals of your brand and a sneak peak into the lives of the people within your business. Your brand story is supposed to build relationships.
On top of that, it’s subtle and can be done through a variety of channels – from your website to your social media and even through your flyers!
The possibilities are endless.
Do you still feel a little lost about your brand story-telling, though?
It’s okay to feel that way. The best of us do! That’s why I wrote this article. My passion is helping others develop better clarity in their businesses.
Still, there’s always something you can do to take it a step further. I created the Brand Story Vault, to help you create and tell gripping business stories that will get you noticed.
Say goodbye to the uncertainty of not knowing what to do in your business. Then say hello to the formula you’ve been waiting for that guarantees traction for your business, no matter where you are in it.
See you on the other side!