Storytelling Marketing is the key to growth

Storytelling marketing is key right now to building to awareness of your brand. We’ve got the reasons why you need to tell the story of your business.

Storytelling marketing is a great, fresh way to get eyes on your brand and your products. The concept is simple: put your business and products into a story that’s both uplifting and easy to digest.

However, if you aren’t confident in your creativity and your storytelling skills, a fun and interesting marketing technique can easily be overlooked.

Curious about storytelling marketing, but not entirely convinced to try it out? We’ve got a few reasons why it’s an essential way to show off your business.


One of the strongest reasons as to why you should focus your efforts on storytelling marketing is simply that stories tend to play on peoples’ emotions.

This sounds bad. This sounds manipulative. While storytelling does manipulate us into feeling a certain thing, that doesn’t make it bad.

You’re not trying to lure innocent people into buying shady products from a dark alley, right?

Sometimes we fall into the trap of trying to appeal to someone’s logic from a business standpoint. We want our customer base to think it makes sense to buy this product, not necessarily that they want it.

Storytelling marketing takes the guesswork out of that. Rather than appealing to what you think they’ll want, you’re appealing to their emotional sensitivities. This can give customers motivation of a different kind.

Emotions help out our decision-making processes. Not only that, but emotions actually trigger people’s memories.

If you give your audience a good story, one that sticks with them, you’re going to have a much easier time turning them from a lead to a sale than you would other types.

That doesn’t mean that other types of marketing are ineffective, but storytelling marketing is often untapped and underrated.


Going off of that, storytelling lets us focus on our products more than ever. How? By appealing to emotion.

That line of thought may not make a lot of sense as written or stated. How do emotions mean you can focus on the product?

Think about it: you hear someone recite a bunch of statistics or raw data regarding a product. It could be about how great the product is, how groundbreaking it is, how it’s sure to change your life. Alternatively, it could be something negative about the product, and how it’s sure to put you into financial collapse.

Regardless of the purpose of the data, it’s easy for all of it to blend together in a weird, soupy mess of numbers and bylines.

You want to appeal to your audience’ emotional core rather than their logical sensitivities.

Your audience is going to remember what emotionally appeals to them. Use storytelling to focus on your products. Tell a story about them, one with drama, nostalgia, and all importantly: a happy ending.

This will drive more action than focusing on statistics alone, and all cards on the table: you’ll probably have a better time doing it.

Say more

Focus on your product and appeal to your audience’s emotions. Two simple steps, right?

Now, let’s throw in a curveball: keep it simple.

“But wait!” you say. “You just gave us a plot breakdown! How can we keep things simple if we need to include drama and nostalgia?”

Your eyes dart nervously around the office, and your hand shakes as you take a sip of coffee. You take a breath and continue, “And the headline of this section is ‘say more,’ so I really don’t get why you keep contradicting yourself like this.”

Sit down. Relax. Nobody’s saying you need to stick to a long-winded three act structure.

Storytelling, whether for marketing purposes or not, is about crafting your words properly. You’re not telling this story to friends at a bar: this is presumably written on your website to entice your audience to purchase your products or services.

Storytelling marketing is all about showing instead of telling. Keeping your story simple is a way to keep them engaged.

The vaguer on the details you are, the easier it will be for your audience to imagine themselves as the focus of the story. If you make it complex, you risk losing them in all the details, and thus losing the sale.

Stay positive

This should really go without saying, but if you’re going to tell a story to reel your audience in, you want it to be a happy one!

Think about it. Who wants to read a story about a product only for it to have a bad ending? Why would they buy your product if it’s just going to end in tragedy or misfortune?

You don’t have to be Shakespeare when it comes to storytelling marketing. Or, rather, you can be. Just make sure you stick to his comedies.

Condensed versions of his comedies. Remember, shortness reigns supreme in the digital age.

Exercise creativity

At the end of the day, storytelling marketing walks hand in hand with regular storytelling. They both get your creative muscles pumped up and flexing.

When you’re working with a product day in and day out, it can be troubling to find a way to make the product fresh and exciting. However, you have to in order to make people want your product.

Don’t think about your product so literally. In storytelling, the sky isn’t even your limit. The black hole that threatens to devour you when you break into outer space isn’t even the limit.

The only limit is your imagination, and the only way you’re going to find the right story is by exercising it.

Even if you think your idea is too silly, run with it. Chisel it down until you’ve found the perfect unique way to describe your product or service – the perfect way that only storytelling can accomplish.

Storytelling marketing: a compelling method

In the digital age, traditional marketing techniques aren’t as effective as they used to be. That means it’s necessary to branch out and spread your wings.

Storytelling marketing is a great way to play into our client’s psyches. Rather than presenting a product and showing it off, we’re telling stories about it. We’re showing off different facets of the same thing.

Questions about how storytelling marketing can work for you? Ask the expert!