Note: This Storyletter was sent to the tribe on November 5, 2017. Want in? Click here.

Do you know where all the attention has gone?

I have some ideas, but rest assured, I’m out there looking for it and I won’t stop until it’s found.

Entertain Me, Please

Here’s what I know:

  • We’re a society that wants to be entertained.
  • We binge watch, scroll and get our news in headline form.
  • We are over-scheduled, always busy and stressed out.
  • We’re not reading anymore; we’re skimming. (By the way, that’s why I’m writing in short sentences and even shorter paragraphs.)

And I’m as guilty as everyone.

I’ve already mentioned a million times that our attention spans are shorter than a goldfish.

Well, it seems as if it is getting shorter every day.

And what that means is that what worked last year to grab attention and earn new customers just isn’t working anymore.

Here’s a Little Story

We’re going to talk about how to fix it, but first, let me tell you a story.

It goes like this …

I was making some whipped shea body butter in my boutique. This was probably about ten years ago, right after I opened. To make whipped shea body butter, you have to whip a bunch of melted shea butter.

I was using my beautiful pink kitchen aide (which I loved) when for some reason (no logical one that I can think of) I lifted the whisk out of the bowl … while it was still spinning.

Shea butter went everywhere. It was in my hair, all over my clothes, on the walls and the floor. It was a mess.

Right then a customer came in and burst out laughing, which of course caused me to laugh. I helped her find what she needed while draped in body butter and before she left I asked her to take a photo.

She did, and later that day, I posted it with the story, probably something similar to what I’m saying here.

She commented on the post, as did a lot of other people. The next day someone came in and referenced the post. I may not have known it then, but I was onto something.

Find More Funny

The moral of the story is when I owned my business I didn’t know what it took to become memorable. What I did know was people responded to the funny things that happened during my day.

They liked when I made mistakes and laughed at myself (and still do).

But today, the burden of stopping the scroll is getting harder and harder.

Now, I know I sound like a broken record these days, but I’m cool with that.

Because I can’t say it enough …


And it’s time to adapt and experiment because there isn’t a proven, one-size fits all strategy out there.

Ready. Set. Story on.

Until next week,

You are one story closer to the business and life you’ve been working for.
🙂 Kim

P.S. Read the blog, grab your story guide, and start thinking about how you can become memorable. It’s how you’ll win attention and grow your business.

P.P.S. #HappyNationalDoughnutDay … Treat yourself. You deserve it.

P.P.P.S. Did you know there were two #doughnut days? Yep, you can celebrate the #donut on the first Friday in June and again on November 5th. Click here to read why donuts are getting all the love.