Why You Need A Small Business Blog
A few days ago, I introduced my new done-for-you premium blogging service, Blogging Your Story and I was amazed at the feedback I received. There was a lot of it and I was either thanked profusely for putting this out there, or I was told I was crazy because blogging is so last year.
Hold your horses … Blogging is last year? I hate to tell you, but blogging is anything but last year.
Then I realized with all the focus on live video, InstaStories, and visual images, I can see where a small business owner might think blogging is yesterday’s news.
Well, I’m here to convince you otherwise.
In this article, I’m sharing some reasons why a small business blog is mandatory if you want to grow your business.
A small business blog is such an important part of every marketing strategy but most small business owners let it slide because:
1. They think blogging is outdated
2. They don’t feel like they are writers
3. They just don’t have the time for it
4. They don’t think their business needs a blog
But before I share why your small business needs a blog, here are some recent stats for you:
- Businesses that blog get 67% more leads than those who don’t.
- 81% of U.S. customers trust the information and advice they receive from blogs.
- 61% percent of U.S. customers purchase based on recommendations from a blog.
- 60% of customers feel more positive about a company after reading custom content on its site.
Now, you might think I’m going to talk about things like how a small business blog helps you get leads, how it helps potential customers find you, and how it helps build relationships. Well, those are very valid reasons as to why you need a blog, but that’s not the angle I’m going to present today.
How a small business blog helps you Be a Better business owner
1. Focusing on answering the questions your customers and potential customers have keeps you focused on providing what your customers want and need.
Remember, most customers believe and trust the information they receive from blogs. So it doesn’t matter if you are a tow-truck service or a dentist, a business blog not only helps establish your trustworthiness, but it keeps you focused on providing the kind of content your customer needs to make better purchasing decisions in your niche. Bottom line, it keeps you talking about what matters to your customers, not what you think they should know about you.
2. Blogging regularly helps you to clarify your message, hone your stories and find your voice.
The more you focus on creating valuable content, the more clear you’ll become on how to talk about your product or service so it resonates with more ideal customers. Most small business owners deliver the messages that seem relevant in the moment so they can attract many customers as possible. Instead, when you hone in on a specific message that attracts the right kinds of customers, you’ll stop trying to find new customers and they’ll come looking for you.
3. Your blog is the perfect communication hub and if your customers are trained to visit your blog, you’ll be positioned for quick revenue bursts, spur-of-the-moment changes, and relaying of other important information.
If you position your blog correctly, you’ll be able to create a quick revenue boost when you need it most because you’ve already done the hard work of building trust and relationships. It has been proven time and again that a loyal audience rewards you for producing valuable content and information. Additionally, you’ll be able to explain and announce important information so that it has minimal impact on your customer’s experience with your business.
4. A blog is perfect to help you understand what you need to produce.
Having a blog with many articles allows you to learn what your audience really wants. When you know what types of content perform the best, you know what types of content to continue to create.
Also, you can use your blog to request feedback from your audience which can help shape future product launches and promotions setting them up for success before they even begin. Basically, give your audience what they want!
5. Blogging can inspire you and motivate you when you need it most.
Blog writing makes you think! You’re sort of forced to ponder newsworthy topics, the state of your industry, your customers and the world around you. And doing that on a regular basis can inspire you to think bigger and better.
So, you see … a small business blog not only attracts the right kinds of customers into your business, it makes you a better business owner. It helps you put the emphasis on delivering what your customers want and need, instead of just deliver what you think they need.
Stop making excuses and start spending some time and energy into creating a business communication hub with a powerful business blog. Your customers (and your bottom line) will thank you.